2011’s Social Media World Forum Europe attracted 4,000 marketers, consultants and social media enthusiasts to the Olympia Conference Centre in London, summing up 2011 as the year of companies beginning to understand what their goals should be in social media. The biggest change over 2011 was that at the start of the year most of the big FTSE-100-type companies were virtually non-existent on Facebook. And 2012 will see many brands increase budgets dedicated to social at the expense of other media.

To address these issues and guide you on how to use social media to your best advantage, a team from Facebook Developer Garage London will be at SMWF this year and featuring in the FREE TO ATTEND Marketing Tech Track to present workshops on successful Facebook campaigns and to handle delegate queries related to the Facebook Platform. This will be led by Geoff Hughes and Candy Chen Shuhui from Social Clay.

Workshop agenda:

• Getting out of first gear: an overview of what the core and advanced Facebook ecosystem consists of. If you're not using all these tools that Facebook provides you are running inefficiently.
• Measuring today to prepare for tomorrow. Set your objectives and allocate budget to measuring these key performance criteria before you start. You are now in a position to understand which parts of your initiative worked out and which bits did not.
• Next period planning: Using the collection of stats you can now be more scientific in your approach. Use yesterday's data to plan tomorrow's initiative. We take a look at what worked and what did not to give you a head start.
• Sean Parker said in ‘The Social Network’: "You don't want to ruin Facebook with ads because ads aren't cool." Fast-forward to 2012, ads are everywhere on Facebook, so can we make ads cool?

You will need to register for FREE to attend the workshop. This will also provide you access to the Marketing Tech Tool Box featuring speakers from BBC, Pizza Express, Microsoft and the full exhibition.

FDGL workshop times:

• Tuesday 27th March, 11:15 – 11:45
• Wednesday 28th March, 11:10 – 12:10

We hope to see you there!

More information on SMWF Europe

SMWF Europe is organised by Six Degrees Events - for more information on SMWF please contact: .

We're pleased to announce our February event will be held on the Thursday 16th as part of Social Media Week (SMW) London 2012 and interactive studio, Specialmoves is proudly sponsoring, along with our regular sponsors Accel and Gamaroff Digital. This month we're at Glaziers Hall on the Southbank by London Bridge (instead of our regular Covent Garden venue).

Our guest speakers this month are Roshan Singh, Head of Social Design at Gamaroff Digital who will discuss Social Design in Facebook Apps, and Gavin Clark, Head of Flash at Specialmoves, will cover his experiences wrestling with personalised videos on Facebook. Taras Filatov will also speak about location, chat and ratings APIs.

As usual Iskandar Najmuddin, Technical Director at Syncapse, will get us up to speed with his not-to-be-missed what's new on the Facebook platform rundown, Dave Nattriss, a freelance developer and secretary of the FDGL committee will tell us what's hot on Facebook, and Todd Chaffee, CEO of Bluecrow and FDGL chairman will host the evening and talk about recent Facebook news. We're also continuing with our new 'Show and Share' section where anyone at the event can take to the stage for up to two minutes to quickly talk about something relevant they've been working on, or even just throw an idea or question out to the audience - sign up on the night.

Our events often sell out within days, so be quick to buy your ticket(s). We'll have beer, wine, juice and pizza, possibly some swag, and may go for after-drinks at the Mudlark across the road for those that want to wind down afterwards.

Tickets are available at http://fdglfebruary2012-websiteeventdescription.eventbrite.co.uk - you must buy in advance to guarantee entry on the night. Earlybird tickets are available until Friday before the event, subject to quota.

If you miss out on or can't make this one, we look forward to seeing you at our next event, taking place on Wednesday 21st March 2012.

As always we are grateful for the sponsorship of our events - thanks to our sponsors Accel, Gamaroff Digital and Specialmoves. If your organisation is interested in sponsoring us, please

We're pleased to announce our next regular event, taking place on Wednesday 16th November, at our regular venue in the Freemasons' Hall (close to Holborn, Covent Garden, Tottenham Court Road and Temple stations).

We've got some great speakers lined up for our last event of the year - Vincent Vergonjeanne from Kobojo (PyramidVille: 1 million monthly active users) will be sharing some invaluable production strategies for social game makers, and for the first time ever we'll be covering public relations and Facebook games thanks to PR expert Vikki Chowney. A must-see for developers, Iskandar Najmuddin from Syncapse will get us up to date with the latest Facebook platform updates, and Geoff Hughes from Social Clay will be sharing best practices for building brands on Facebook.

As usual, freelance developer Dave Nattriss will cover the hottest apps and pages on Facebook, and starting everything off, our host for the evening Todd Chaffee will give us a quick update on general Facebook news. More speakers and talks will be announced as soon as possible.

Our events sell out each time within days, so be quick to buy your ticket(s). We'll have beer, wine, juice and pizza, possibly some Facebook swag, and will go for after-drinks at O'Neills across the road for those that want to wind down afterwards.

Tickets are available at the link below - you must buy in advance to guarantee entry on the night. Earlybird tickets are available until Friday before the event, subject to quota. If you miss out on or can't make this one, we look forward to seeing you at our next event, taking place in mid-January 2012.

As always we are grateful for the sponsorship of our events - thanks to our regular sponsors Accel Partners, Gamaroff Digital, Adknowledge, Syncapse and Conversocial, and our media partner Newspepper. If your organisation is interested in sponsoring us, please contact us for more information.

As you may already know, Facebook are holding f8 (their developer conference), for the fourth time on Thursday 22nd September in San Francisco. The event starts with a 90 minute keynote, and as we've done in the past, we're holding a special event in London where we will screen it live for everyone who can't make it over there. This replaces our scheduled regular garage event that was to take place on Wednesday (21st), and due to London Fashion Week, we'll be using a different venue instead.

Doors will open from 5:30pm as the keynote is scheduled to begin at 6pm (BST), and we expect to wrap up the whole evening at 9pm or so. The venue is Glaziers Hall, right next to the river on the south bank and just to the west of London Bridge itself.

Our events sell out each time within days, so be quick to buy your ticket(s). We'll have beer, wine, juice and pizza, and will go for after-drinks at a nearby pub for those that want to wind down afterwards.

You must buy tickets in advance to guarantee entry on the night. Earlybird tickets are available until Friday before the event, subject to quota. With the change of content, date, time and venue, if you need a refund, please contact us via the link at the top or right of this page.

Our normal garage events will resume in October, with the next one currently scheduled for Wednesday 19th October, back at Freemasons' Hall - we'll let you know when tickets are on sale.

As always we are grateful for the sponsorship of our events, which could not happen without their help. Thanks to our regular sponsors Accel Partners, Gameroff, Adknowledge, Syncapse, iPlatform and Logicode, and our media partner Newspepper. If your organisation is interested in sponsoring us, please e-mail for more information.

We're pleased to announce our next regular event, taking place on Wednesday 15th June, at our regular venue in the Freemasons' Hall (close to Holborn, Covent Garden, Tottenham Court Road and Temple stations).

Confirmed speakers so far are Markus Kobler from distinctiveedge explaining how to get ahead with HTML5 on mobile devices, and Wasim Juned from Abraxor talking about integrating Facebook on iOS.

As usual there will be Iskandar Najmuddin, Technical Director at Syncapse (formerly Nudge) briefing us on the latest platform updates, Dave Nattriss, freelance developer and FDGL secretary and webmaster, running down what's hot on Facebook, and an introduction with Facebook product updates from Todd Chaffee, FDGL's chairman.

Our events sell out each time within days, so be quick to buy your ticket(s). We'll have beer, wine, juice and pizza, possibly some Facebook swag, and will go for after-drinks in a nearby pub/bar.

Tickets are available here - you must buy in advance to guarantee entry on the night. Earlybird tickets are available until Friday before the event, subject to quota.

As always we are grateful for the sponsorship of our events - thanks to our regular sponsors Facebook, Accel Partners, Gamaroff Digital, Adknowledge, Syncapse, Conversocial, Logicode and Joyent, and our media partner Newspepper. If your organisation is interested in sponsoring us, please e-mail for more information.

We're pleased to announce our next regular event, taking place on Wednesday 20th April, at our new venue in the Freemasons' Hall (close to Holborn, Covent Garden, Tottenham Court Road and Temple stations).

The theme this month will be games, and confirmed speakers are Dan Borthwick from Playfish (Electronic Arts) sharing their experiences of scaling, Andy Rogers from Enteraction on 'productising' the social gaming space, Myles Noton from Miniclip on using Facebook APIs, Bart Barden from PopCap talking about using social analytic hooks to attract golden gamers, and Richard Sedley from Loopstatic on the problems with gamification.

We'll also have as usual Iskandar Najmuddin, Technical Director at Syncapse (formerly Nudge) briefing us on the latest platform updates, Dave Nattriss, freelance developer and FDGL secretary and webmaster, running down what's hot on Facebook, and an introduction with Facebook product updates from Todd Chaffee, the chairman of the FDGL committee.

Our events sell out each time within days, so be quick to buy your ticket(s). We'll have beer, wine, juice and pizza, possibly some Facebook swag, and will go for after-drinks in a nearby pub/bar.

Tickets are available at http://fdglapril2011-websiteeventdescription.eventbrite.com - you must buy in advance to guarantee entry on the night. Earlybird tickets are available until Friday before the event, subject to quota.

As always we are grateful for the sponsorship of our events - thanks to our regular sponsors Facebook, Gamaroff Digital, Adknowledge, Conversocial, Joyent, Logicode and Syncapse, new sponsor Accel Partners, and our media partner Newspepper. If your organisation is interested in sponsoring us, please e-mail for more information.

We're pleased to announce our next event, taking place on Wednesday 16th February, at our regular TechHub venue (right by Old Street station). Confirmed speakers so far include HTML5 expert Rob Hawkes talking about the canvas and animation, FDGL committee members Tom Gallagher from Logicode on using the Places API (with Ruby in particular), John Cole from Adknowledge on Facebook Credits policy and how it affects developers, and Simon Cross who spoke for us in August on the BBC iPlayer's Facebook integration, but now having been working for Facebook themselves for six months has agreed to talk about the Places API, Operation 'Developer Love', and take general questions from the floor for as long as we can allow.

We'll also have as usual Iskandar Najmuddin, Technical Director at Syncapse (formerly Nudge) briefing us on the latest platform updates, Dave Nattriss, freelance developer and FDGL secretary and webmaster, running down what's hot on Facebook, and an introduction with Facebook product updates from Todd Chaffee, the chairman of the FDGL committee.

The last few month's events each sold out within days, so be quick. We'll have beer, pizza, possibly some Facebook swag, and will go for after-drinks in nearby bar C.A.M.P.

Tickets are available at http://fdglfebruary2011.eventbrite.com - you must buy in advance to guarantee entry on the night. Earlybird tickets are available until Friday before the event subject to quantity.

As always we are grateful for the sponsorship of our events - thanks to our regular sponsors Logicode, Gamaroff Digital, Adknowledge, Conversocial, Joyent and Syncapse, and our media partner Newspepper.

The next Facebook Developer Garage London event on Wednesday April 21st will give you the chance to watch a live video stream of Mark Zuckerberg’s keynote speech from the f8 Facebook Platform conference in San Francisco - see 

Since many are unable to attend f8 in person due to the volcanic ash, Facebook has provided us additional resources to help run the event. Facebook hope their European developers will join us for an evening of education and collaboration.

It takes place at LBi in the Atlantis Building at the Truman Brewery, 146 Brick Lane, London E1 6RU (), and if you're coming please sign up on the .

The evening will kick off at 5.30pm (BST) with a live video stream of Mark Zuckerberg’s keynote speech starting at 6pm. Following this, Christian Hernandez, head of Business Development for Facebook in the UK and Europe will take the stage to discuss the events, and we'll have live demos of new features from official Facebook launch partners who will be available to take questions.

Following this, Ethan Beard, Facebook Developer Network Director, will Skype in for a live talk about the new tools for all participants.

This is a FREE event, with free drinks and snacks.

Key sponsors:

LBi
Adknowledge

Sponsors:
Nudge
iPlatform
Logicode

Be sure to too.