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  • STUDY: One Out Of Six Primetime TV Viewers Are Also Using Facebook, Other Social Networks
  • Philadelphia To Facebook: We Are Not Camden
  • STUDY: Age Has Direct Correlation With Facebook Usage Patterns
  • Sheryl Sandberg: No 2008 Agreement With Google To Limit Recruiting Of Its Employees
  • Facebook Names Head Of Marketing Communications For Central And Eastern Europe, Middle East, Africa
  • Facebook Offers More Details On New Pages Layout
  • REPORT: Facebook Working On Mobile Analytics
  • Mark Zuckerberg Not Pacified By White House Meeting On Government Surveillance
  • Facebook Weekly Highlights Brings You March Madness
  • Social Media Jobs: McMurry/TMG, MRM//McCann, Agency 720
  • Ex-Facebook Software Engineer Josh Wiseman Surfaces At Education Startup Remind101
  • DataPoint: Will FunPlus’ Family Farm Find FarmVille-Size Success?
  • SPRING BREAK: Which Beach Destinations Have The Most Facebook Check-Ins?
  • Mark Zuckerberg Lives Vicarious-ly With Investment In AI Company
  • Privacy Groups Respond To WhatsApp Founder/CEO Jan Koum’s Blog Post With Updated FTC Filing
  • Facebook Opens Office In Jakarta, Indonesia
  • Sheryl Sandberg Sells Another 283K+ Shares
  • Mark Zuckerberg Slips From No. 1 To No. 9 On Glassdoor’s Highest-Rated CEOs List For 2014
  • Facebook Firmly Denies That It Was ‘Fully Aware’ Of NSA Surveillance
  • Spring-Cleaning Tips For Facebook Users

STUDY: One Out Of Six Primetime TV Viewers Are Also Using Facebook, Other Social Networks

The television is definitely not the only screen capturing viewers’ attention, as a new study by the Council for Research Excellence found that one out of six primetime TV watchers are also using social media, and about one-half of their social media activity is related to the programming they are watching.

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New Career Opportunities Daily: The best jobs in media.


Read more [All Facebook]

Philadelphia To Facebook: We Are Not Camden

The Delaware River separates Philadelphia from Camden, N.J., but the river has apparently run dry when it comes to location on Facebook, as WHYY/Newsworks reported that Philadelphia users of the social network are frustrated about their posts being tagged with “in Camden” or “near Camden.”

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New Career Opportunities Daily: The best jobs in media.


Read more [All Facebook]

STUDY: Age Has Direct Correlation With Facebook Usage Patterns

At various points over the past year, the Internet has been aflutter with the idea that Facebook is having trouble attracting younger users to its platform. However, recent statistics from PrivacyGuard, an identity-theft-protection company, show that these claims may be overstated. In fact, there appears to be a direct correlation between a person’s age and the likeliness that they’re on Facebook.

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New Career Opportunities Daily: The best jobs in media.


Read more [All Facebook]

Facebook platform industry hires: Offerpop

Offerpop, a Facebook Preferred Marketing Developer in apps, announced today a round of talented new hires. The newest members of Offerpop come from companies such as Brown University, UBS Financial Services and Cassidy Turley.

Here’s the full list:

  • Matthew Davie, Senior Product Manager, from Penton
  • Aaron Graham, Design Manager, from Spring Creek/Mediabrands
  • Evan Miller, Corporate Sales Executive, from Cassidy Turley
  • Kevin Kleinman, Corporate Sales Executive, from Madison Logic
  • Fred Hwang, Account Executive, from Splice
  • Katie Barnwell, Business Analyst, Brown University
  • Jenny Zhang, UI/UX Designer, from Sailthru
  • Peter Chan, Senior Product Manager, from Billtrust
  • Adam Lamartine, Senior Marketing Designer, from LivePerson, Inc.
  • Winson Yuan, Junior Front End Developer, from General Assembly
  • Derek Cheng, Finance Operations Specialist, from UBS Financial Services

Companies who want their new hires included in the post must contact us directly at justin.lafferty (at) insidenetwork.com. Must be a Facebook PMD or Facebook Strategic PMD to be included.

Image courtesy of Offerpop’s Facebook page.


Read more [Inside Facebook]

Sheryl Sandberg: No 2008 Agreement With Google To Limit Recruiting Of Its Employees

When Facebook Chief Operating Officer Sheryl Sandberg left Google to join the social network in 2008, all Google employees were fair game in terms of recruitment, Sandberg said in a court filing for a lawsuit in which neither she nor Facebook are named, as reported by Bloomberg.

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New Career Opportunities Daily: The best jobs in media.


Read more [All Facebook]

Sheryl Sandberg: Facebook Refused No-Poaching Agreement With Google

The vast collusion between technology companies to prevent poaching and hiring among themselves, thereby limiting fair-market wages for the workers in question, has a new wrinkle today: Facebook refused to play ball, and we have a statement to that effect. A filing widely reported today includes an anecdote from Facebook COO Sheryl Sandberg, indicating that Google once approached her to propose a… Read More
Read more [TechCrunch - Facebook-tagged]

Facebook Names Head Of Marketing Communications For Central And Eastern Europe, Middle East, Africa

Mark Hamilton, who had been a client managing director, Middle East and north Africa, for Starcom MediaVest Group, joined Facebook as head of marketing communications for the central and Eastern Europe, Middle East, and Africa (CEEMEA) regions, The Drum reported.

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New Career Opportunities Daily: The best jobs in media.


Read more [All Facebook]

Facebook answers questions about new page design

Shortly after Facebook started showing its new design for pages, many marketers and page admins were curious about it — especially the location of tabs and apps.

In a blog post Monday, Facebook answered some of the questions it has been receiving about the new design.

Facebook cleared up the confusion about the left side of the page:

It will vary from business to business. If you’re a business with a brick-and-mortar location, the left-side column will show a map, phone number, hours of business, likes and visits, information about your business, apps (if relevant), photos, videos, reviews, posts to your Page and the Pages your Page likes.

For businesses that operate primarily online, the left-side column will show: likes, information about your business, apps (if relevant), photos, videos, posts to Page and the Pages your Page likes.

Admins will also soon be able to rearrange the order in which these sections appear in the left-side column.

The company also more clearly explained the Pages to Watch feature:

Admins receive a notification whenever their Page is added to another Page’s watch list. The notification indicates that their Page has been added to a list, but does not disclose the name of the Page that added them.

Readers: What questions do you still have about the new page design?


Read more [Inside Facebook]

Facebook Offers More Details On New Pages Layout

With the new layout for Facebook pages on desktop in the process of being rolled out, the social network sought to answer the most common questions from page administrators with a post on the Facebook for Business page.

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New Career Opportunities Daily: The best jobs in media.


Read more [All Facebook]

What drives engagement on Instagram?

Brands are increasingly taking to Instagram to attract new customers, deliver visually pleasing content to current fans, and give everyone an inside look at companies.

So which industries are doing this the best? According to Socialbakers’ latest Instagram performance report, fast-moving consumer goods brands (FMCG) and home & living accounts.

Socialbakers, a Facebook Preferred Marketing Developer, recently released its report of top brands and accounts on Instagram in February. While alcohol brands generated the most engagement on Instagram in January, the industry dropped off the top five, while FMCG vaulted to the top.

Socialbakers also pointed out two other Instagram pages that are working like gangbusters: GE and National Geographic. National Geographic dips into its high-quality photography from the magazine, giving Instagram followers a look through the lenses of the magazine’s photographers. GE actually invited six influencers and six fans to come up with a marketing campaign.

Socialbakers social media analyst Phillip Ross wrote about what makes a successful brand on Instagram:

So this month, it becomes a little bit clearer just what a brand has to do to strike it big on Instagram: take advantage of the fact that talented people who want to make compelling visual content are out there, and are often excited to be able to help spread the word about a brand with a big following for the increased reach it will give their own page. Even if they don’t work with such creative types directly, brands can certainly learn from them. Some examples of these prime lessons? Post consistently, both in message and in frequency. On that same note, make sure that your account can be found easily, and that users only have to find one account to know it is the brand’s offici­al one.

Readers: What other brands are doing well on Instagram?

Top image courtesy of Shutterstock.


Read more [Inside Facebook]

REPORT: Facebook Working On Mobile Analytics

Facebook’s transformation into a mobile company will continue with another huge step, as VentureBeat reported that the social network is working hard toward being able to provide its own mobile analytics platform.

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New Career Opportunities Daily: The best jobs in media.


Read more [All Facebook]

Mark Zuckerberg Not Pacified By White House Meeting On Government Surveillance

Facebook Co-Founder and CEO Mark Zuckerberg and five other technology executives met with President Barack Obama at the White House last Friday to discuss the National Security Agency and government surveillance, but the meeting apparently did not adequately address Zuckerberg’s concerns, based on a statement released by the social network.

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New Career Opportunities Daily: The best jobs in media.


Read more [All Facebook]

Power Editor changes: some Partner Categories moved

Facebook recently made a change to Power Editor, moving some of the Partner Categories into sections called More Demographics and Behaviors. Hat tip to Andrea Warner of Marketer’s Braintrust for sending this along to Inside Facebook.

Readers: Have you seen this? What do you think about the switch?


Read more [Inside Facebook]

Facebook Weekly Highlights Brings You March Madness

Facebook Weekly Highlights features photos and videos posted to the social network by celebrities and athletes. This week’s edition featured this photo of the University of Dayton Flyers celebrating an upset victory in the 2014 NCAA Division I Men’s Basketball Championship tournament.

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New Career Opportunities Daily: The best jobs in media.


Read more [All Facebook]

DataPoint: FunPlus seeks to be a major player in social games

This week brought news that the social gaming company DianDian Interactive, otherwise known as FunPlus, raised $74 million in a Series B round. It’s the largest funding round for a social gaming company in nearly a decade.

FunPlus board member Richard Lim told The Wall Street Journal that the company did not want to do an IPO, choosing instead to remain private. The funds will be used to launch more games, and to expand its offices in Beijing, San Francisco and Vancouver. Although the company is based in China, most of its revenue comes from players in North America and Europe.

The developer’s success is in large part due to its “Family Farm” franchise. According to Mediabistro’s research tool AppData, Family Farm on Facebook has seen about 20 percent growth in both monthly active users (MAUs) and daily active users (DAUs) this year alone. Even though Zynga’s Farmville dwarfs the Family Farm games in terms of users, Farmville’s MAU and DAU have declined 66 percent and 60 percent, respectively. Farmville 2, which has more users than Farmville, has also declined this year: MAUs are down 42 percent and DAUs are down 38 percent.

The games from FunPlus are showing high engagement as well. Family Farm Seaside has a DAU/MAU engagement of over 35 percent, compared to 18 percent for Farmville, and 20 percent for Farmville 2. Family Farm, another game from FunPlus, has a DAU/MAU engagement of 19 percent this year.

Will FunPlus be able to ride its farming game wave to the top like Zynga? Having raised $87 million so far, it certainly seems possible.

For more information, visit AppData or call us at 415-230-2558.


Read more [Inside Facebook]

Social Media Jobs: McMurry/TMG, MRM//McCann, Agency 720

This week, McMurry/TMG is hiring an interactive art director, while MRM//McCann needs a community manager. Agency 720 is seeking an interactive social media designer, and Wise Bread is on the hunt for a financial writer. Get the scoop on these openings below, and find additional social media jobs on Mediabistro.

  • Interactive Art Director McMurry/TMG (Phoenix, AZ)
  • Community Manager MRM//McCann (New York, NY)
  • Interactive Social Media Designer Agency 720 (Detroit, MI)
  • Financial Writer Wise Bread (Los Angeles, CA)
  • Social Media Account Manager for Beauty PR Agency Creative Media Marketing (New York, NY)

Find more great social media jobs on our job board. Looking to hire? Tap into our network of talented AllFacebook pros and post a risk-free job listing. For real-time openings and employment news, follow @MBJobPost.

New Career Opportunities Daily: The best jobs in media.


Read more [All Facebook]

Ex-Facebook Software Engineer Josh Wiseman Surfaces At Education Startup Remind101

Former Facebook Software Engineer Josh Wiseman, who left the company last May to accept an engineer-in-residence position with The Social + Capital Partnership, announced in a Facebook post that he has joined startup Remind101, a mobile messaging service for teachers.

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New Career Opportunities Daily: The best jobs in media.


Read more [All Facebook]

DataPoint: Will FunPlus’ Family Farm Find FarmVille-Size Success?

This week brought news that social gaming company DianDian Interactive, otherwise known as FunPlus, raised $74 million in a series-B round. It’s the largest funding round for a social gaming company in nearly a decade.

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New Career Opportunities Daily: The best jobs in media.


Read more [All Facebook]

Where do Facebook users love going on Spring Break?

As the winter turns into spring, many college students (as well as families) can’t wait to kick off the season with a tropical vacation.

But where are they going? Facebook pulled some data showing the most popular beaches, based on Facebook check-ins, during the month of March. It tracked the increase of check-ins relative to the previous month for people 18-24 and those over 25 years old.

See if your favorite vacation destination made the list:

Popular “College” Spring Break Beaches:

  1. Panama City Beach, FL
  2. Santa Monica Beach, CA
  3. South Beach, FL
  4. Gulf Shores Beach, AL
  5. Port Aransas, TX
  6. Main Beach (Santa Cruz), CA
  7. Venice Beach, CA
  8. Fort Myers Beach, FL
  9. Cocoa Beach, FL
  10. Mission Beach, CA

Popular “Family-Friendly” Spring Break Beaches:

  1. Myrtle Beach, SC
  2. Main Beach (Santa Cruz), CA
  3. Santa Monica Beach, CA
  4. South Beach, FL
  5. Jupiter Beach, FL
  6. Orange Beach, AL
  7. Banana Bend Beach, TX
  8. Huntington Beach, CA
  9. Long Beach, CA
  10. Newport Beach, CA

Top image courtesy of Shutterstock.


Read more [Inside Facebook]

SPRING BREAK: Which Beach Destinations Have The Most Facebook Check-Ins?

Wouldn’t you rather be on the beach for spring break right now? Facebook examined its check-in data during the month of March, comparing it with February, and compiled lists of the 10 most popular beach destinations for college spring breakers (users aged 18 through 24) and family-friendly beach destinations (25 and older).

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New Career Opportunities Daily: The best jobs in media.


Read more [All Facebook]

Mark Zuckerberg Lives Vicarious-ly With Investment In AI Company

Facebook Co-Founder and CEO Mark Zuckerberg participated in a $40 million funding round in Vicarious, which describes itself as “a secretive artificial-intelligence company,” according to The Wall Street Journal’s Digits blog.

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New Career Opportunities Daily: The best jobs in media.


Read more [All Facebook]

Infographic: How to reach travelers on Facebook

Travel-related pages are some of the most popular on Facebook and major airlines such as Southwest and Virgin utilize Facebook to entice travelers with deals and timely posts.

How can advertisers utilize the social network to attract those with wanderlust? That’s what Facebook Strategic Preferred Marketing Developer Ampush wanted to find out.

The company put together a comprehensive infographic, showing how advertisers can cater to travelers on Facebook. Click below to check it out.

Top image courtesy of Shutterstock.


Read more [Inside Facebook]

Privacy Groups Respond To WhatsApp Founder/CEO Jan Koum’s Blog Post With Updated FTC Filing

The Electronic Privacy Information Center and the Center for Digital Democracy — which filed a complaint with the Federal Trade Commission earlier this month against Facebook’s $19 billion acquisition of cross-platform messaging company WhatsApp, alleging that the privacy of current WhatsApp users will be affected by Facebook’s use of their information — filed an update with the FTC Friday, in response to a blog post by WhatsApp Co-Founder and CEO Jan Koum earlier this week.

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New Career Opportunities Daily: The best jobs in media.


Read more [All Facebook]

Facebook Opens Office In Jakarta, Indonesia

There are some 65 million monthly active users in Indonesia, placing it at No. 4 on Facebook’s list of countries ranked by MAUs, so it comes as little surprise that the social network opened its newest branch office in the country’s capital city of Jakarta.

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New Career Opportunities Daily: The best jobs in media.


Read more [All Facebook]

Sheryl Sandberg Sells Another 283K+ Shares

Facebook Chief Operating Officer Sheryl Sandberg continues to unload shares in the company, reporting the sale of 283,334 more in a Form 4 filing Thursday with the Securities and Exchange Commission.

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New Career Opportunities Daily: The best jobs in media.


Read more [All Facebook]

Mark Zuckerberg Slips From No. 1 To No. 9 On Glassdoor’s Highest-Rated CEOs List For 2014

Is Facebook Co-Founder and CEO Mark Zuckerberg losing some of his appeal? After receiving the No. 1 ranking on the 2013 list of highest-rated CEOs by social jobs and career community Glassdoor, Zuckerberg slipped to No. 9 overall and No. 4 among tech company leaders in the 2014 edition, which was released Friday.

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New Career Opportunities Daily: The best jobs in media.


Read more [All Facebook]

Facebook PMD IgnitionOne aquires Knotice

IgnitionOne, a Facebook Preferred Marketing Developer, announced this week that they completed the acquisition of Knotice, a privately-owned digitial marketing technology company. With this addition, IngnitionOne will provide a comprehensive integrated digital marketing technology solution, adding data management and multi-channel digital messaging. This includes email-based marketing automation capabilities into its Digital Marketing Suite SM.

Will Margiloff, CEO of IgnitionOne said in a press release:

Today we see other large players attempting to piece together point solutions, but we have a strong advantage when it comes to the number of solutions already integrated, level of fidelity and agility we have right out of the gate. Based on the complementary capabilities of Knotice and IgnitionOne’s existing technologies and shared vision of our teams, this integration will move forward quickly and smoothly, to the benefit of our clients.

Knotice’s cloud-based DMP features actionable analytics and digital messaging solutions. The technology also provides:

  • Data Consolidation: Collects, stores and makes readily available customer data across disparate platforms and touch points;
  • Data Fidelity: Automatically enriches individual data profiles, both known and anonymous;
  • Email CRM: Complete email marketing system reaches the right customers at the right time based on these enriched profiles
  • Mobile: Robust mobile data intake, advanced SMS and mobile web combines for greater reach and understanding of consumers on mobile; and
  • Cross-Device Clarity: 1st-party data ties to cross-channel activity, allowing consistency and relevance across touch points and devices used.

Brian Deagan, CEO of Knotice said in a press release:

We share the same vision of unified, integrated marketing. We also share the same commitment in providing marketers with advanced technology to better understand and connect with consumers, closing the loop on end-to-end customer lifecycle management. The acquisition of Knotice continues IgnitionOne’s history of adding top entrepreneurs to their leadership team and providing room to drive vision, expand product development and be part of something really big.


Read more [Inside Facebook]

Photo app Pressgram adds more platforms and editing tools, phases out in-app social network

Pressgram, the iOS app launched last year that replicates Instagram without being tied to the Facebook-owned platform, has released a major update which removes its in-app social network, among other... Keep reading →
Read more [The Next Web - Facebook-tagged]

Mobile browser-maker UCWeb, another global tech firm under the radar, crosses 500m users


Facebook’s $19 billion acquisition of WhatsApp has woken many in the West to companies that are building their business in global markets, and browser-maker UCWeb is another that has flown... Keep reading →

Read more [The Next Web - Facebook-tagged]

Glassdoor: Employees rank LinkedIn’s Jeff Weiner as CEO of the year; Facebook’s Mark Zuckerberg loses top spot


Career website Glassdoor today released its latest report highlighting 2014′s top 50 Chief Executive Officers (CEOs), and once again the tech world played a big role in the list. In... Keep reading →

Read more [The Next Web - Facebook-tagged]

Facebook opens an office in Indonesia, its fourth largest country with 65m users


Facebook has opened an office in Indonesia, the Southeast Asian country that is its fourth-largest market with 65 million registered users. Daily Social reports that the US firm already has... Keep reading →

Read more [The Next Web - Facebook-tagged]

Facebook prompts users to catch up on unread stories

Facebook is giving users’ posts another chance to be seen in a feature called Unread Stories. Some users are seeing News Feed posts like the one above, prompting them to check out stories they haven’t seen yet.

This leads users to a page called Unread Stories, which shows a sampling of friend posts they haven’t previously seen in News Feed.

A Facebook spokesperson noted that this is a test:

This is a small test of a unit in News Feed to help people find stories they may have missed.

Readers: Have you seen this?

(Hat tip to Matt Eagle of Tweople.com)


Read more [Inside Facebook]

Facebook Firmly Denies That It Was ‘Fully Aware’ Of NSA Surveillance

Facebook emphatically denied allegations in a story in The Guardian asserting that the social network and other Internet companies “were fully aware” of the National Security Agency’s data collection as part of its Prism initiative.

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New Career Opportunities Daily: The best jobs in media.


Read more [All Facebook]

Spring-Cleaning Tips For Facebook Users

Thursday is the first day of spring, and Facebook shared some spring-cleaning tips for users looking to tidy up their News Feeds, shine up their profiles, organize their notifications, and get their privacy settings in order.

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New Career Opportunities Daily: The best jobs in media.


Read more [All Facebook]

Hack: Facebook Open-Sources Programming Language

The word “hack” is an integral part of Facebook’s culture, so it should come as little surprise that a programming language it developed for HHVM that integrates seamlessly with PHP, which it announced the open-sourcing of Thursday, is called Hack.

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New Career Opportunities Daily: The best jobs in media.


Read more [All Facebook]

Who wins a March Madness bracket based on Facebook data?

Around this time every year, basketball fans and office workers fill out their brackets for the NCAA Tournament — also known as March Madness. Some go chalk and just pick top seeds, some throw in some upsets, and some base their picks based on which mascot would win in a fight or which school has their favorite colors.

But how would a bracket based on Facebook data go? That’s what SocialCode, a Facebook Preferred Marketing Developer, wanted to find out. Facebook also utilized its users behavior to figure out who the social network is pulling for in the tournament.

So who will be crowned NCAA champions?

According to both SocialCode and Facebook, it’s the Duke Blue Devils. Both companies’ Facebook-data fueled brackets have coach Mike Krzyzewski’s team winning the national title.

SocialCode has Duke defeating Virginia in the end, while Facebook’s data thinks that the Blue Devils will face Florida in the title game.

Here’s SocialCode’s formula for determining winners:

Alumni Social Rank (# alumni basketball fans/#alumni) + Student Social Rank (# student basketball fans/#students) + Seed Ranking

Here’s how Facebook used its users’ data to determine its picks:

Tournament results are based on the total number of posts and comments containing words related to each school’s team that were made in the two weeks culminating with Selection Sunday. For the Social Bracket, the “winner,” of each game was selected for having accrued a higher total number of mentions in that time frame.

This is the third straight year that SocialCode has generated NCAA Tournament predictions in this fashion. In 2012, SocialCode’s data accurately predicted that Kentucky would win the championship and also predicted a major upset, as No. 15 Norfolk State defeated No. 2 Missouri.

Here’s a look at the SocialCode bracket (click to enlarge):

Here’s Facebook’s social bracket — filled with upset picks (click to enlarge):

Readers: Did you fill out your bracket?

Top image courtesy of Shutterstock.


Read more [Inside Facebook]

No More Automatically Promoting Facebook Page Posts?

Facebook appears to be removing the option for page administrators to automatically promote new page posts.

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New Career Opportunities Daily: The best jobs in media.


Read more [All Facebook]

Mobile word processing app Quip updated with Comments, Likes and Themes


Quip, the collaborative word processing app for Android and iOS devices from ex-Facebook CTO Bret Taylor, has been updated today to add new social features. Given Taylor’s background, and the... Keep reading →

Read more [The Next Web - Facebook-tagged]

Facebook Revamps Ads Manager Edit Interface?

The tweaks continue to Facebook’s always-evolving Ads Manager, as page administrators are seeing a new look for its edit interface.

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New Career Opportunities Daily: The best jobs in media.


Read more [All Facebook]

Facebook Director Of Security Incident Response Ryan McGeehan Heading To Bitcoin Startup Coinbase

Facebook Director of Security Incident Response Ryan McGeehan is taking his talents to Bitcoin startup Coinbase, where he will step into a security-related role.

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New Career Opportunities Daily: The best jobs in media.


Read more [All Facebook]

Break.com is off the charts on Facebook

Previously, Break.com’s Facebook page had 273k fans, but 339k active users. You don’t have to be a fan to interact with the page, so being a “fan” is not as important as it once was.

Likely, the fans are first to consume the content, who then activate others to like, comment, and share.  These secondary interactions are key to the high engagement. The fact that people can “like” the content and also “like” the page is an intentional confusion on Facebook’s part.

The unique reach of these 273k fans is 82,797,695 users worldwide. This is 303 friends per fan. Facebook has said that the average number of friends per user is 130. We know the average fan has 320 friends (since not all users are fans of pages).

The 303 figure is actually surprisingly high, since the 82 million is a unique, unduplicated reach. Likely, the average break.com user has closer to 500 friends, since common friends are not counted in reach.

Put another way, brands like WWE have 10 friends per fan vs 303, but they also have over 100 million fans. There are almost a billion users on Facebook, so break.com can reach 8% of them with social context (the friends of our fans).

This 303 fan figure for break.com is the highest that we’ve ever seen.  The engagement and virality figures later in this analysis corroborate this. In other words, Break.com fans are highly influential among their peers. Hard to determine how much is driven by the content itself or self-selection of who becomes a Break.com fan.

Posts are up 43.3% and correspondingly, likes are up 37.2% and views are up 38.6%. We don’t see saturation at 4.27 admin posts per day. Break can probably post 10 times per day with no degradation in impressions per post or engagement, so long as the quality bar remains the same.

Engagement rate of 18% is insanely high.

Looking at most recent posts, red is low and green is high. The “caption this” post got 738 comments, largely because of the offered prize.  ”Fill in the blank” and “click like” posts get the most responses– and this 1/2 combo was most powerful. Technically, it’s against the TOS to administer contests outside of apps, but many brands do it and nobody seems to get busted. We are not saying brands should do this, however.

Users are posting more videos relative to photos and statuses — unique compared to most Facebook pages. Then again, this is Break.com and the page itself is posting video. Photos get more impressions than other types of content, which is increasingly true because of timeline. It will be more true when Instagram is fully integrated, Facebook’s camera app gets more usage, and mobile continues to grow.

Top posts are all photos, no surprise. The higher the emotional content, the greater the feedback. “Like this if you’re ready for a 3 day weekend,” had the greatest number of interactions (likes, comments, shares) for break.com over the last 30 days.

The “free shirt Friday” posts each Friday build upon themselves, as fans anticipate this in a virtual “happy hour.”

And this post had more impressions than fans with 301,411 impressions. It reached 108,672 users, which is 40% of the fan base. Yet it had 2.79 impressions per post. When fans who see the post directly, their friends (many of whom are also fans) will notice. The 7,712 likes, 1,065 comments, and 690 shares all generated “stories” in the news feeds of friends.

The 56 negative feedback actions is low at 0.6%. Under 1% is excellent.  There will always be people providing negative feedback because of overposting or content they don’t want.

Young male fans dominate, to no surprise. They outnumber females 3 to 1, a ratio that usually (but not always) holds similar when you look at engagement by gender.

Looking at storytellers by age and gender, we see that males outnumber females 2 to 1 in storytelling– liking, commenting, and sharing, which are actions that generate stories in the news feeds of fans. Females, in general, share more. Here we are looking at data from our export, which is not available except via this tool or others can that pull this from the Insights API.

The number one city for Break.com is Los Angeles. However, 4 of the top 15 cities are not in the US. Who would have thought that London would be #4 and that Tunis, Tunisia is #6? Or for that matter, Makati in the Philippines is #18 and Istanbul, Turkey is #21?  Turkey is the #3 or #4 country on Facebook in terms of fans, by the way.

Your top 10 countries based on fans. Great Britain and the Philippines are #3 and #4, while Turkey is only  #11 (didn’t make this chart), just above Norway. These are two digit country codes from Facebook.

Reach (unique impressions by country) of 3 million users. Would be interesting to see how this compares with the reach on the web properties.  Note that break.com generates 30.6 million impressions monthly, so this represents 10 impressions per user and a quarter billion impressions every 8 months.

Were we to double the fan base and double the post frequency, we’d generate an ADDITIONAL 1.1 billion impressions per year on this property. Then the question is how much of this can flow to the web property, how can apps assist here, and how many incremental ad dollars can this generate?

52% of your viral impressions are at a frequency of one. Amazingly, 24,549 users have 21+ viral impressions per month. 7.9 million impression per month are viral (about a quarter of all impressions). This is over 20 times the average on Facebook.

Not surprisingly, few fans visit the actual page– they interact from within the news feed (their home page). Only 46,098 fans visited the timeline out of 50,278 total. Timeline accounts for 91.7% of all page visits. 28 of these page visits were by Break.com folks looking at insights!

Readers, what do you make of these impressive figures? Have any awesome campaigns of your own you’d like to share? Let us know!


Read more [Inside Facebook]

New Timeline Design In Facebook IOS App?

Users of Facebook’s flagship iOS application are starting to see a new design for their Timelines.

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New Career Opportunities Daily: The best jobs in media.


Read more [All Facebook]

1Q Review: Top 5 Facebook Changes For Brands

It’s been a busy first quarter for Facebook. From acquisitions to algorithms, there have been more than 10 new announcements in the first three months of the year, causing many brands to feel cold toward the global social site. With spring knocking on the door, here’s a breakdown of the most important changes Facebook has made to help brands flourish.

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New Career Opportunities Daily: The best jobs in media.


Read more [All Facebook]

Facebook for BlackBerry 10 finally lets you sort the News Feed by Most Recent and Top Stories

The Facebook for BlackBerry 10 app received an update today, although in terms of features it’s still far behind its iOS and Android counterparts. Version 10.4 adds News Feed sorting for... Keep reading →
Read more [The Next Web - Facebook-tagged]

Chat app Tango raises a $280m mega round led by Alibaba, as it reaches 70m active users


It seems that 2014 is shaping up to be the year of mobile messaging. Hot on the heels of Facebook’s $19 billion deal to acquire WhatsApp and Rakuten’s $900 million... Keep reading →

Read more [The Next Web - Facebook-tagged]

PHOTOS: An Updated Look At Facebook’s Frank Gehry-Designed West Campus Expansion

Facebook’s West Campus expansion of its headquarters in Menlo Park, Calif., designed by renowned architect Frank Gehry, is slated to be completed in the spring of 2015, and the social network provided updated photos of the model for the facility to Business Insider.

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GDC: 375M Per Month Play Facebook-Connected Games; 735M Daily Referrals To Games

Facebook announced at the Game Developers Conference in San Francisco that an average of 375 million people play Facebook-connected games each month, and that the social network’s Web and mobile applications send a daily average of 735 million referrals to games.

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Facebook is testing a new persistent notification bar on Android, featuring your profile picture

Since the middle of last year, we’ve seen occasional mentions of the Facebook app for Android placing a persistent notification bar in the OS’ notification tray, one that stays in place... Keep reading →
Read more [The Next Web - Facebook-tagged]

Latest Photos Of Facebook’s New Gehry-Designed, Tree-Lined Campus Unveiled

Take a new look at Facebook’s upcoming tree-studded Engineering Building. Sprawling over 22 acres of Palo Alto, the 435,000 square feet compound is designed by famed architect Frank Gehry. These latest photos of the architectural models show updates to the understated expansion of Facebook’s headquarters. The design has evolved since the last time pictures surfaced. A meandering and… Read More
Read more [TechCrunch - Facebook-tagged]

Facebook Chief Security Officer Joe Sullivan: ‘Constant State Of Improvement’

Facebook Chief Security Officer Joe Sullivan hosted reporters at Facebook’s headquarters in Menlo Park, Calif., Tuesday, where he detailed how the social network is maintaining and fine-tuning its security protocols in the wake of the continuing controversy about government surveillance.

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Facebook redesigns event pages on desktop, mobile

While Facebook’s News Feed and pages have gone through renovations recently, the company has silently rolled out a new look for event pages, as seen above. Hat tip to Inside Facebook reader Matteo Gamba for pointing this out.

That’s what it looks like for desktop, but the redesign has also extended to mobile.

For the event creator, the mobile design also includes a box showing how many people might be interested in attending:

However, when this button is tapped, the app doesn’t suggest friends. It just goes to the general friends list so the user can invite more people.

Readers: What do you think of the new design?


Read more [Inside Facebook]

SumAll Adds Facebook-Centric Features Throwback Thursday, Auto-Thanks

Data-analytics provider SumAll added two new features to its platform aimed at helping brands on Facebook increase engagement and loyalty: Throwback Thursday and Auto-Thanks.

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Facebook VOD Platform Screenburn Announces Angel Investment, Board Additions

London-based Screenburn Media, which launched its Screenburn Facebook video-on-demand platform in December 2012, announced that it has secured $500,000 in angel investment and bolstered its board of directors.

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REPORT: Facebook To Account For 21.7% Of Global Mobile Ad Market In 2014

Market-research outfit eMarketer projected that Facebook will account for 21.7 percent of the global mobile ad market in 2014, up from 17.5 percent in 2013 and just 5.4 percent in 2012.

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How to constantly improve your Facebook content strategy

I tend to judge businesses’ social media efforts based on how much content optimization they are doing based on data. A lot of Facebook marketers simply post content and hope for the best – safe to say this isn’t the best way to run your page, and definitely won’t lead to constant improvement in your efforts.

We all have to report to someone, be it clients, our marketing director, or the business owner. Naturally, everyone wants to show improvements in what they’re doing.  The first step in achieving improvement is to start tracking your key metrics if you aren’t already. You can do this using Facebook Insights, or more detailed analytics platforms like Socialbakers.

 

These will allow you to see your Facebook performance over time in terms of reach, engagement, and raw interactions.  This allows you to quickly produce something a little like the below to report:

  

The problem is, not many graphs will look as good as the above one! To achieve constant improvement like this you need to get really smart with your social content.

Once you’re tracking your performance, you are able to start analyzing more deeply to find ways to improve. Using some of the tools mentioned in a previous Social Media Today post, you can start to pull out more and more data to help you improve.

At Datify, we use the following process to constantly improve client’s content on Facebook.  First, we start measuring their performance over time as discussed above.  Next, we analyze the performance of each and every post that goes out.  The priority here is to think about engagement rate (comments + likes + shares/total audience).  In this formula total audience can be reach or page likes dependent upon your preference.  We tend to use page likes, as you are then able to compare this to competitors at the next step.  Other aspects to study include time of posts, type of post (photo, video, link, status update), post author, post topic, and any post targeting.

Having all of this data in one place allows you to go deeper into performance and create insight graphs such as the below:

 

By judging the quantity of different types of post versus their performance you can get an initial view on which content strands, types, and more are working and whether the balance of your content strategy is right.

This initial view allows you to optimise your strategy to start the improvement straight away.  Sometimes presenting your data like this can show you some really interesting results that you weren’t expecting.

Once you make the initial changes to your schedule based on the above, you will need to constantly monitor performance to continue the improvement.  Ideally you want to be studying your performance in this way weekly to enable you to continually optimise your strategy.

Another tactic is to study your competitors in the same way to pick up useful hints and tips that you can use in your content strategy going forward.  We’re not suggesting you copy their content, but that you consider their campaigns and learn from them to see how you could potentially improve by developing their general ideas.  To study competitors quickly you will most likely need a paid analytics tool as Facebook insights will only provide you with their page like growth rather than any interaction or engagement metrics.

In conclusion, you need to get granular with your data and analyze every post you publish to assess it’s performance so that you have a clear picture of the data informing your content strategy going forward.  You need to invest serious time into analyzing your performance in order to continually learn and optimise, and ultimately to improve over time.

Ben Harper is one of the co-founders of Datify, a data driven marketing company based in the UK. Datify specialises in insight led strategies focussed on driving ROI for a range of clients across the social & search arenas.

Top image courtesy of Shutterstock.


Read more [Inside Facebook]

Facebook’s Prineville, Ore., Data Center Announces 2014 Local Community Action Grants

Facebook will donate more than $105,000 to schools and nonprofit organizations in Crook County, Ore., as part of the Local Community Action Grants program via its data center in Prineville, Ore.

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MARCH MADNESS: SocialCode Picks Duke, Too

Last March, social marketing solutions provider SocialCode pegged Duke University as the winner of the 2013 NCAA Division I Men’s Basketball Championship tournament, as did Facebook, both based on social data. They were both wrong, as the University of Louisville took home the trophy. This year, Facebook once again selected Duke as the victor in the 2014 NCAA Division I Men’s Basketball Championship tournament, based on the number of posts and words related to each school in the two weeks leading up to this past Sunday, when the field was selected. And now SocialCode followed suit, also going with the Blue Devils based on its study of “thousands of social signals.”

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Best Practices For Facebook Ad Sets

As you probably already heard, Facebook launched a new campaign management hierarchy called ad sets. The feature, released earlier this month, is intended to help advertisers keep organized and drive results using their campaign objectives. With ad sets, advertisers can now set budgets and schedules for each of their ad sets and organize them by target audience.

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Six Top Facebook Execs Report RSU Activity

Six Facebook executives reported in Form 4 filings with the Securities and Exchange Commission that they were awarded restricted stock units by the company: Chief Operating Officer Sheryl Sandberg, Chief Financial Officer David Ebersman, Chief Technology Officer Mike Schroepfer, Vice President and General Counsel Colin Stretch, VP of Business and Marketing Partnerships David Fischer, and Chief Accounting Officer Jas Athwal.

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SumAll adds ‘Auto-thanks’ and ‘Throwback Thursday’ engagement tools for Twitter and Facebook

SumAll’s data-driven decision making tool for marketers now has two new features designed to increase brand engagement via social channels. The first is ‘Throwback Thursday’, which allows users to automatically republish... Keep reading →
Read more [The Next Web - Facebook-tagged]

How do millennials use Facebook?

Do you ever feel like you’re missing out when you see how fabulous your friends’ lives seem on Facebook? You’re probably not alone.

In the millennial generation – those 18-33 – more time is spent on social media than in another previous generation. And social media is how they plan social events, according to a study by JWT Intelligence:

  • 57 percent use Facebook to coordinate social plans at least once a week; and
  • 62 percent use Facebook to post about what they’re doing, where they are, and/or who they’re with.

One of the top drivers of social media use is organizing get-togethers with family and friends. With this in mind, Evento, a new social ticketing platform, aims to enhance the use of social media for people when planning group outings with friends.

Ophir Zardok, co-founder and CEO of Evento, told Inside Facebook:

It’s a matter of culture and how they consume. They publish everything to the world. They like to share, are open to share, and want to share. They want people to know what they’re doing. They don’t think about privacy and are more transparent.

Through Facebook, Evento’s app allows users to identify which of their friends are attending an event and where they’re sitting, giving them the ability to buy available seats near their friends’ locations. Fans can also send invitations to their Facebook friends, requesting that they join in on the fun. This solution caters to millennials who suffer from FOMO (the fear of missing out) by allowing people to share and promote their activities, encouraging others to join in.

A recent Pew Research study found that while millennials are more lax on their privacy, they are less trusting of others than previous generations. They are also the first modern generation to have higher levels of student loan debt, poverty and unemployment, and lower levels of wealth and personal income than their two immediate predecessor generations (Gen Xers and Boomers) had at the same stage of their life cycles. But Zarkok sees that millennials view work differently.

He added:

Working with Gen Y is challenging in terms of what they’re expecting from work. The incentives are different. They would rather have more days off or work from home than have a raise.

However, despite this generation’s philosophy, they are confident about their future. According to Pew, 53 percent say they don’t have enough cash flow now, but will in the future, compared to 30 percent of Gen Xers.

The Pew study also showed that millennials do love Facebook. 81 percent of those polled were on Facebook and had a median amount of 250 friends, far more than any other generation.

Top image courtesy of Shutterstock.


Read more [Inside Facebook]

Facebook @ GDC: Driving discovery and engagement for cross-platform games

This week at Game Developers Conference, we’re announcing that across mobile and web, an average of 375 million people play Facebook-connected games each month and that Facebook’s website and mobile apps send an average of 735 million referrals to games every day. We're also announcing results from a new study on cross-platform player engagement and monetization and improvements to requests.
Read more [Facebook developer blog]

DataPoint: Is Social Point The Next Big Game Developer?

The social gaming space is dominated by King.com and Zynga. As we recently discussed, King.com’s games alone take up one-quarter of the Facebook application market. However, Barcelona, Spain-based Social Point has been growing steadily, and its numbers are nothing to sneeze at.

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How To Go Back To Facebook’s ‘Old’ News Feed

The ink is barely dry on Facebook’s redesigned News Feed, which it is still in the process of rolling out, and there is already a browser extension that enables users to return to their old News Feed layouts.

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ABC’s ‘Good Morning America’ Says Good Morning To #Socialsquare

Mornings just got a little more social on ABC, as “Good Morning America” introduced its #socialsquare, a digital expansion of its Times Square studio, describing it as “the new social nerve center” for the broadcast.

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DataPoint: Is Social Point the next big game developer?

The social gaming space is dominated by King and Zynga. As we recently discussed, King’s games alone take up a quarter of the Facebook app market. However, the Barcelona-based Social Point has been growing steadily, and its numbers are nothing to sneeze at.

The company’s biggest hit is Dragon City, which boasts over 24.7 million monthly active users (MAUs). This year alone, the game’s MAUs are up 65.5 percent, and its daily active users (DAUs) are up over 20 percent. Here’s a snapshot of Social Point’s top Facebook apps, courtesy of AppData:

The developer boasts over 38.5 million MAUs on the platform, an increase of 172 percent year-over-year. DAUs are at almost 7.8 million, up 283 percent year-over-year. DAU/MAU engagement has increased almost 6 percent year-over-year, showing that more users are playing one of Social Point’s games on a daily basis.

The company recently announced a shift in strategy. In an effort to create games that have longer lasting appeal, the company has four new games in the works that will be “mobile action social strategy” games rather than “breeding” games like Dragon City. The first one, “League of Warriors,” is set to launch this spring. According to our sister site Inside Mobile Apps, the company has doubled its workforce in the past year and its revenues have increased 10-fold in the past two years.

Even though Social Point’s revenues are a fraction of King and Zynga’s, the company’s growth makes it a strong contender for the next big thing in social gaming.

For more information about AppData click here, or call 415-230-2558.


Read more [Inside Facebook]

INFOGRAPHIC: 17 Steps Toward A Successful Facebook Contest

Pointing out that 35 percent of users who like Facebook pages do so in order to participate in contests, Facebook application creator ShortStack prepared an infographic outlining 17 steps that page administrators can take to ensure that their contests are successful.

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Inside Facebook’s Efforts To Fortify Security In A Post-Snowden World

At Facebook, the security team isn't holed up in some basement wearing tinfoil hats. It's embedded across the company so any department dealing with sensitive data or access has security researchers inside it. Hinting at protecting against government surveillance, Facebook's chief security officer Joe Sullivan said today that he's confident enough in the company's technical security that "Everyone… Read More
Read more [TechCrunch - Facebook-tagged]

Facebook mobile now shows workplace, hometown, and mutual friends at the top of other people’s profiles

Facebook today rolled out a new feature for getting more information about other people on the social network. Now, when you go to another person’s profile on mobile (iOS and... Keep reading →
Read more [The Next Web - Facebook-tagged]

DeepFace: Facebook Uses Artificial Intelligence To Boost Performance Of Facial-Verification Project

An accuracy rate of 97.25 percent is fairly impressive in most cases, and when it comes to facial recognition, DeepFace, a facial-verification software project being developed by Facebook, reached that level, according to a research paper released by the social network last week, which added that human beings shown two unfamiliar photos of faces were able to identify whether or not the subjects were the same person 97.53 percent of the time, barely edging out DeepFace.

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Exploring Facebook ad trends with Boost’s Erik Ford, VP of Marketing & Business Development

Social advertising is a rapidly changing enterprise. As the pendulum swings from data to creative (and back), Boost Media balances both to handle the creative for Facebook and other social ads for major companies such as Zynga, Geico, Home Shopping Network and Microsoft.

Boost Media also recently partnered with Facebook Preferred Marketing Developer Marin Software. The company’s Vice President of Marketing and Business Development, Erik Ford, chatted with Inside Facebook about the ever-changing Facebook ad landscape.

Inside Facebook: What are some advertising trends you’ve been noticing recently on Facebook?

Erik Ford: Advertisers are becoming a lot more comfortable with the Facebook ad platform. I think that’s because of a couple main reasons. One, the advancement, maturity and the robustness of the platform. You’ve got the right integrations with (Facebook) Exchange going on now. You’ve got the right API calls available to give advertisers the data that they need and that they’re looking for. Just from the metrics that they need and the support they need, to target the right audience and measure it — they’re there.

Two, I think Facebook, since it’s still somewhat infant compared to the other networks, is very appealing to advertisers. They like the pricing, from an acquisition cost perspective, and they also like the uniqueness of the complementary data to pull things together. The guys that know how to use Facebook are starting to use Facebook’s ad platform the right way and they’re getting a lot out of it. The smartest advertisers are realizing that you can’t treat Facebook the same as you want to treat other networks or platforms. If you expect to just get direct response out of Facebook, then it’s going to fail every single time. But if you set up your goals in a way that essentially focus on brand, focus on extracting learnings that can be used in brand campaigns, direct response campaigns, other social channels, it’s a gold mine for customer intelligence.

Having that data allows advertisers to paint that path to purchase very well and understand how Facebook plays into the path to purchase. If you look at a lot of marketing studies today, everything posts to social recognition and referrals from friends and family. Facebook is the epicenter of that.

IF: What are some mistakes you still see from advertisers who are still stuck in the old mindset and unwilling to accept Facebook for what it is?

EF: I think it goes back to not treating it as its own. Marketers are very habitual people. It’s really funny because if you look at marketing overall, it’s a very dynamic and evolving landscape. It’s constantly changing. They need to respond to that and understand that. Just taking campaigns from another channel like a Google or a Yahoo or Bing, and take the same techniques or pour over the same creatives, is not going to work. So that’s step one. Overarching campaigns? Yes. But think about how the channel can work for you.

The second thing is Facebook is similar to display in the respect that creative fatigue does set in. What we see time and time again is that advertisers are just not spending the time to refresh their creatives. Facebook is trying to call attention to that and disable your ads when they start to really drop in performance because they’ve seen it leave a bad taste in advertisers’ mouths and they want to prevent that. Don’t treat it the same way you have in the past and make sure that creative is fresh because you have a wealth of new audiences and interests that you can target against. If you take advantage of that and keep images fresh, your campaigns will go far.

IF: Can you tell me some ways that you’ve seen advertisers keep their creatives fresh on Facebook?

EF: There’s understanding, contextually, the environment. There are things like seasonality, there are trends that are going on, that you need to be playing on. Why isn’t a major brand like Coca-Cola piggybacking off Ellen Degeneres’ Oscar selfie shot that got retweeted over 3.3 million times? It’s a huge opportunity. It’s the same thing from a seasonality standpoint. I bought a new blender this week. As I finally replaced my old faithful Braun blender, I had a lot of messaging tied to New Year’s resolutions even though it’s March. If you’re gonna be seasonal, at least do something like, “Summer’s coming up and get ready for that beach body with a new blender.” So seasonality is really important.

You’d be surprised to see how people don’t have any kind of testing process or methodology. It doesn’t have to be complex. We actually posted an article recently that said, “Let’s challenge the conventional norms of A/B testing,” because there’s so much opportunity in throwing up a bunch of different things and seeing what works. The data will respond. You’ll see very quickly. You can pause the creative that isn’t working and run with the creative concepts that do work.

Overall, I think that leads into the third point — subjectivity. A lot of people think at agencies or in-house organizations on the brand side that they’re creative experts. I’m sure they are and I’m sure they have very great backgrounds, but the reception that we’re seeing — especially on Facebook — is that many different things work. You have so many different audiences. For example, for Clash of Clans, having the main characters of Clash of Clans in a very well-designed ad unit vs. something that actually looks like a kid took a Clash of Clans map and put it into Microsoft Paint and put in arrows and strategy can tend to out-perform that well-designed Clash of Clans unit. Don’t be afraid to try different things because you can be very surprised with the results you get.

IF: How have you seen advertisers adopting video, because I know it’s been something that Facebook has tried to push?

EF: I think Facebook’s smart and they’ve been ahead of the curve on that. … There’s no question that 2014, going into 2015, is going to be focused on video. There’s a production lifecycle to it and there’s higher costs associated with it. The brightest advertisers are becoming a little smarter about it. They’re making use of platforms like Instagram’s video capabilities or Vine to do more short brand video snippets that don’t require full-on production crews. It’s amazing because that parlays very nicely into this whole native explosion where it feels a little more genuine, with content being user-generated than it does with some sort of brand or marketing message. If Facebook continues to encourage this kind of native production for their ad units for advertisers, I think we’ll see some great traction there.

IF: What kind of role do you see Custom Audiences for websites playing this role? Will more advertisers flock to it?

EF: Custom Audiences is huge. For those who are actually using Custom Audiences, they’re able to map their own database or CRMs against their own databases on Facebook and unlock more than they’ve unlocked before. … Facebook is removing a lot of extra layers or extra steps — both cost-wise and friction-wise to achieve the same results that you see in the display ecosystem. … By the time advertisers can actually get advertisements to eyeballs, there’s at least 30 percent taken right off the bat. Facebook is basically helping eliminate that toll, which advertisers should be cognizant of because they can use that comparatively against other buys that they’re doing. While they’re reducing that cost, they’re also elevating the sophistication in terms of targeting capabilities and getting data back against your CRM to create more intelligent campaigns, more intelligent interactions and more intelligent ways to store that data and use it for understanding the lifetime value of their customers. There’s a huge opportunity there for advertisers to use the data in bigger ways than just advertising.


Read more [Inside Facebook]

Currency Units, Time Zones Can Now Be Changed In Facebook Ads Manager Accounts

Some users of Facebook’s Ads Manager can now change the currency units and time zones of their accounts.

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Facebook Adds ‘Copy Event’ Feature

In addition to Facebook’s redesigned events page, the social network also created an easier way for users to create duplicate events.

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Facebook iOS app update allows users to choose friends to share photos with

Facebook rolled out an update to its flagship application for iOS, version 8.0, and the one major change is the ability to select specific friends to share photos with, in addition to the already existing options of all friends and smart friend lists.

Version 8.0 of Facebook’s iOS app also features an update that makes it easier for iPad users to post and share, and “improvements for reliability and speed.”

TechCrunch pointed out the similarities between the new “Share with only these friends” option in Facebook’s iOS app and the similar feature in photo-messaging app Snapchat.

iOS users: What do you think of the new photo-sharing options?


Read more [Inside Facebook]

A look back at the creation of Facebook’s Look Back videos

It’s likely that many of you created a “Look Back” video during Facebook’s 10th anniversary extravaganza. But did you know that the feature was created by Facebook engineers in less than a month?

According to a blog post on the site, Facebook anticipated only 10 percent of people who saw their video would share it. Ultimately, more than 40 percent shared their videos just hours after launching. Facebook’s total outgoing traffic was about 20 percent higher than the normal peak. They also found:

  • More than 720 million Look Back videos were created, with 9 million videos created per hour;
  • More than 11 petabytes of storage were used;
  • More than 450 Gbps outgoing bandwidth at peak and 4 PB egress within days; and
  • Over 200 million people watched their Look Back movie in the first two days, and more than 50 percent have shared their movie.

Thirty teams throughout the company worked on the “Look Back” feature, which is why it came together so fast. A feature like this is normally something that would take months of advance planning.

The blog post also explained how Facebook’s engineering team prepared for such a heavy load:

To plan for even more load, we began with some educated guesses, put them through some back-of-the-envelope math, and decided to plan for 25 million videos shared within a day of the anniversary. We estimated that for every video shared, five people would watch that video. Multiplying those views by the video size, dividing by seconds in a day, we calculated that we would need an average additional bandwidth of about 62 Gbps. Since traffic can be 2-3x higher at peak, we actually needed to plan for 187 Gbps. That’s more than 20,000 average US high-speed internet connections, fully saturated all the time. Our network engineers had some work to do.

To store videos for everyone, we would need an estimated 25 petabytes of disk space. Visualized as a stack of standard 1TB laptop drives, this would be a tower measuring more than 775 feet tall – two-thirds the height of the Empire State Building. We couldn’t make the videos without having this space, so the disks had to be procured within a week or two at the most.

Readers: Did you enjoy your Look Back video?


Read more [Inside Facebook]

Facebook IOS App Update Allows Users To Choose Friends To Share Photos With

Facebook rolled out an update to its flagship application for iOS, version 8.0, and the one major change is the ability to select specific friends to share photos with, in addition to the already existing options of all friends and smart friend lists.

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Facebook Messenger for Android Beta Testers launches

Facebook Messenger for Android became the latest application to get the beta-testing treatment, as the social network announced in a post on its engineering blog that the Facebook Messenger for Android Beta Testers program is now live.

The Facebook for Android Beta Testers program launched last July, and users were able to preview and test several features that were later added to the social network’s flagship Android app and its Home Android overlay.

Facebook Mobile Infrastructure Team Engineer Luiz Scheidegger wrote in the blog post announcing Facebook Messenger for Android Beta Testers:

Beginning today, the Facebook Messenger for Android beta program will give people who opt in access to the latest versions of Messenger for Android before the general release. As with the main Facebook application, our goals with this program are to expand our pool of testers and gain feedback across a more diverse set of devices. Simply by using the app and reporting issues, beta-testers will be able to help us improve performance and the overall experience on a wide variety of Android devices at scale.

The beta program will provide us with an early warning system that will help make everyone’s experience with the app better once we push it more broadly. Also, since Messenger is all about private sharing and small groups communication, the beta program will give us another channel to understand what kinds of sharing tools resonate with people using Messenger.

Anyone can join the beta program. When you do, you will get a small batch of fixes and new features every month. We ask that you use your app as you normally would, but submit a report when you encounter a bug or other issue. Because the beta build will have features that are still in progress, the app may be less stable than you’re accustomed to. Feedback on stability, as well as any other performance issues you experience, is important to this program and deeply appreciated.

  1. Join the Facebook Messenger for Android Beta Testers Google group.
  2. Allow beta downloads by clicking “Become a Tester” in the Google Play Store (you need to join the Google Group before becoming a tester).
  3. Download Facebook Messenger from the Play Store to update your app.
  4. Turn on automatic updates, as the beta version of Facebook Messenger for Android will be updated multiple times per week.

The Facebook for Android beta program has already helped us improve the quality and overall experience of the main Facebook app on Android. We’re excited to bring those improvements to Messenger, and to have people who use Messenger participate more in the process of building the best mobile-to-mobile messaging platform.

Android users: Will you participate in the Facebook Messenger for Android Beta Testers program?


Read more [Inside Facebook]

Facebook Messenger For Android Beta Testers Launches

Facebook Messenger for Android became the latest application to get the beta-testing treatment, as the social network announced in a post on its engineering blog that the Facebook Messenger for Android Beta Testers program is now live.

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Facebook’s DeepFace Project Nears Human Accuracy In Identifying Faces

Facebook has reached a major milestone in computer vision and pattern recognition, with ‘DeepFace,’ an algorithm capable of identifying a face in a crowd with 97.25 percent accuracy, which is pretty much on par with how good the average human is (97.5 percent accurate) at recognizing the faces of other walking, talking meat sacks. To get past the limitations of ordinary facial matching… Read More
Read more [TechCrunch - Facebook-tagged]

2014 Facebook Final Four: Duke, Florida, Virginia, Nebraska

The 2014 NCAA Division I Men’s Basketball Championship tournament is decided on the court, and not by posts on Facebook, but if the latter were true, Duke University, the University of Florida, the University of Virginia, and the University of Nebraska would advance to the Final Four at AT&T Stadium in Arlington, Texas, and the Duke Blue Devils would be cutting down the nets April 7.

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PMD Moontoast has 5 nominees for Facebook Studio awards

Moontoast, a Facebook Preferred Marketing Developer, announced today that 5 of the company’s campaigns have been nominated for Facebook Studio Awards. The awards showcase the brands and agencies making the best advertising work on the social network.

Award winners will be announced next quarter. Moontoast’s award-nominated campaigns included work for five major brands: Toyota Boys & Girls Club, Toyota Tundra Instagram, Nissan October Car Care, VEVO Latin Music and Nestlé Häagen-Dazs.

Carol Glennon, Vice President of Customer Experience for Moontoast, commented on the news in a press release:

Facebook’s Studio Awards shine a light on brands that have mastered techniques in compelling art direction, creative storytelling and engaging user content, and we are excited to have so many of our campaigns recognized for the 2014 Awards. … Every day, for every client, Moontoast pushes the creative and technical limits of Facebook’s digital platform to turn content into storytelling opportunities. Our campaigns all focus on driving business, on driving conversation, and becoming embedded in the way people use social media which, when it works, highlight the power of Facebook.

Here’s a look at the campaigns that earned nominations:

  • Toyota Boys & Girls Club: Moontoast was tasked with raising $200,000 for the Boys & Girls Club of America through social giving. In partnership with Saatchi & Saatchi LA, Moontoast created a mobile optimized rich media unit with a very clear call to action: inspire Toyota fans across multiple social channels to spread awareness and make donations. By featuring Toyota’s Winter Event campaign spokesperson reaching out to users and requesting donations, along with a map of the U.S. featuring Shares ‘hotspots,” Toyota’s $200K goal was achieved within four weeks, with 4.57 million impressions, 18K Facebook ‘Likes,’ 14.6K ad unit click-throughs and 21K Likes, Shares and Comments.
  • Toyota Tundra Instagram: Moontoast’s goals were to increase brand awareness and product education by driving Likes and Shares around the Toyota Tundra through a hosted Instagram video gallery. A first for Instagram, Moontoast custom designed a Social Rich Media ad allowing fans to fluidly move through the best Instagram videos of the 2014 Toyota Tundra, and tell a fuller story via micro-insta-video content. The fully mobile supported ad took advantage of consumer’s browsing behavior on mobile devices, and resulted in approximately 4,000 ad click-throughs, 15,601 interactions, 3.9 interactions per open and 1,610 Facebook Likes, Shares and Comments.
  • Nissan October Car Care: For Nissan, Moontoast was tasked with driving awareness of a sweepstakes campaign and service bookings to convert registrants to Maintenance for Life members, locate ‘orphaned’ VINs and match them to new contacts. A mobile optimized ‘countdown’ Social Rich Media ad was built linked to Book Service and a Facebook Event asking fans to RSVP, plus geo-targeting of U.S. Nissan owners. The results: 744 Facebook registrants (surpassing ALL registrants captured in 2012 from all channels); 91% conversion rate on mobile; 135 orphaned VINs identified; 18:1 ROI and contributions to approximately $35 million in aftersales service revenue.
  • VEVO Hottest Latino Music Videos of Summer: Moontoast was tasked with engaging social audiences – spreading awareness, driving click-throughs and voting conversions – for the voting campaign of 10 popular artist videos, to ultimately name the Hottest Latino Music Video of Summer. Moontoast created a voting social rich media unit for the campaign with mobile-first quality visuals to maintain the brank look and feel for VEVO, and allow users to deeply interact with artist galleries, without ever having to leave Facebook. The campaign gave consumers and brands real-time results, and drove approximately 88,000 ad expansion, a 13.69% click-through rate, 44.8% voting conversion and a total of 30,000 votes.
  • Nestlé Häagen-Dazs® Vote For Your Favorite Treat: Designed to engage Häagen-Dazs social fans and drive top-of-mind awareness while promoting a new partnership with Momofuku Milk Bar chef, Christina Tosi, Moontoast build a mobile-optimized social rich media unit delivered in Facebook’s News Feed. Featuring five unique recipes, the campaign encouraged fans to browse the gallery and vote for their favorite. A “thank you” page then drove users to the Häagen-Dazs Tumblr page to download recipes. The campaign reached 1.2 million users with 90% of its traffic coming from mobile.

 


Read more [Inside Facebook]

How Did Facebook Users Respond To ‘Springing Ahead’ For Daylight Saving Time?

What effect does daylight saving time have on Facebook users? According to a study of anonymized, aggregated user data from the social network by Mike Develin, Lada Adamic, and Bogdan State of the Facebook Data Science Team, from 5 a.m. to noon on the Monday after daylight saving time takes effect, inclusion of “feeling tired” in status updates is up 86 percent when compared with a typical Monday.

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New Career Opportunities Daily: The best jobs in media.


Read more [All Facebook]

Facebook for iOS simplifies choosing who can see your photo albums and gets a new iPad design

Facebook today updated its iOS app with two new features and the usual overall improvements. You can download the new version now directly from Apple’s App Store. Here’s the Facebook... Keep reading →
Read more [The Next Web - Facebook-tagged]

WhatsApp Co-Founder, CEO Jan Koum Responds To Privacy Concerns With Blog Post

WhatsApp Co-Founder and CEO Jan Koum responded to users’ privacy concerns following Facebook’s $19 billion acquisition of the cross-platform messaging company last month with a blog post titled, “Setting the Record Straight.”

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New Career Opportunities Daily: The best jobs in media.


Read more [All Facebook]

Facebook Aims To Squash Chat Bugs Early With New Android Messenger Beta Program

Facebook For Android's beta tier has been a success, with 1 million testers helping fix bugs before updates go out to its hundreds of millions of mainstream users. So today Facebook launched a beta program for its Messenger android app with multiple automatic updates of new features and fixes each week. With heavy competiton in messaging, Facebook is intent on making Messenger is fast and stable. Read More
Read more [TechCrunch - Facebook-tagged]

Another Way Facebook Pushes Users To Like Pages

Some Facebook pages that have been converted to the new desktop layout are prompting users who have not yet liked the pages to “Get updates from (page name) in your News Feed,” with a like button included on the right-hand side.

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New Career Opportunities Daily: The best jobs in media.


Read more [All Facebook]

Facebook announces beta program for its Messenger Android app, promises multiple updates per week


Facebook today introduced the Facebook Messenger for Android beta program, which offers the latest versions of the app before the general release. It’s an opt-in program meant only for those... Keep reading →

Read more [The Next Web - Facebook-tagged]

Exclusive TED 2014 content to be featured in Ideas section of Facebook’s Paper app

The Ideas section of Facebook’s Paper iPhone application will be the home to exclusive content from TED 2014 in Vancouver, British Columbia, Monday through Thursday as part of a collaboration between the social network and the nonprofit conference series.

Facebook said in an email to Inside Facebook that the Ideas section of Paper provides a daily, in-depth look at a single idea, event, or personality, and in the past, it has been devoted to topics including International Women’s Day, the State of the Union address, and South By Southwest.

The exclusive content from TED 2014 will include status updates, photos, and presentations from TED fellows, as well as posts from attendees, blog posts, TED Talks videos, and posts from journalists and other public figures attending or covering the event.

Facebook said of TED in its email:

TED is a natural fit for this experiment, as they care deeply about design, innovation, and high-quality content. We’re looking forward to bringing the experience of the 2014 TED conference to Paper.

Readers: Would you like to see more exclusive content of this type on Paper?


Read more [Inside Facebook]

Exclusive Content From TED 2014 To Be Featured In Ideas Section Of Facebook’s Paper App

The Ideas section of Facebook’s Paper iPhone application will be the home to exclusive content from TED 2014 in Vancouver, British Columbia, Monday through Thursday as part of a collaboration between the social network and the nonprofit conference series.

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New Career Opportunities Daily: The best jobs in media.


Read more [All Facebook]

DataPoint: King takes 25 percent of Facebook app market

AppData announced recently that, according to its figures, King looks like it’s here to stay on Facebook. Although we called into question the sustainability of the developer and its most popular game, the data indicates that King is not a one-hit wonder.

According to the announcement, the company now has the top three Facebook apps ranked by Monthly Active Users (MAUs): “King has been the most successful developer to leverage the Facebook app ecosystem to build its business across all platforms.”

Here are the top five apps on AppData’s MAU leaderboard:

Farm Heroes Saga was launched in April of 2013, making its climb to No. 2 particularly notable. Pet Rescue Saga was launched in October of 2012. Together, the three games represent almost 22 percent of MAUs in the top 100 apps that AppData is tracking. King has four more games that appear in the top 100 apps: Papa Pear Saga, Pepper Panic Saga, Bubble Witch Saga and Pyramid Solitaire Saga. With all seven taken into consideration, King’s games alone represent over 25 percent of MAUs in the top 100 apps.

For more information about AppData click here, or call 415-230-2558.

Do you think King’s business is sustainable?


Read more [Inside Facebook]

Facebook Paper Does Its First Content Collaboration With Exclusives From TED

In hopes of luring in fresh audiences, Facebook Paper announced its first experiment in working with an outside group to populate the Ideas section of its stylized content reader standalone app. The "Ideas Worth Spreading" conference TED will feed exclusive content from its 2014 summit in Vancouver from March 17th to 21st. Collaboration like this could turn niche communities into loyal users. Read More
Read more [TechCrunch - Facebook-tagged]

Facebook teams up with TED to bring exclusive posts, photos, and presentations from the conference to Paper

Facebook today teamed up with TED to bring exclusive content to the Ideas section of Facebook Paper. The collaboration will run for the duration of the TED 2014 conference in... Keep reading →
Read more [The Next Web - Facebook-tagged]

WhatsApp reiterates Facebook purchase will not affect user privacy; company ‘values and beliefs will not change’


Almost a month after announcing Facebook’s plan to acquire it, WhatsApp today published a blog post titled “Setting the record straight” in which co-founder and CEO Jan Koum attempts to... Keep reading →

Read more [The Next Web - Facebook-tagged]

Adi Soffer Teeni joins Facebook as GM, Israel

Facebook has a new general manager for Israel, as The Jerusalem Post reported that Adi Soffer Teeni, chairman of English grammar and spelling tool Ginger, will assume the post at the social network’s office in Ramat Gan.

According to the Post, Teeni will work closely with Facebook’s European headquarters in Dublin to help expand its team in Israel.

Prior to Ginger, she served as managing director of gaming site 888.com and CEO of private education company Kidum Group.

Facebook Regional Director for Central and Eastern Europe, the Middle East, and Africa Diego Oliva said in the announcement of Teeni’s hire, as reported by the Post:

Facebook already enjoys a close relationship with many Israeli companies and startups. The recent acquisition of Onavo, the opening of our Israel office, and now the appointment of Adi as GM shows that our commitment to the country is stronger than ever.

Teeni added:

Having spent so much of my life working with consumer-facing companies, I have seen first-hand the positive impact that Facebook can have on growth, enabling them to reach precisely the audience they need to target whether that is at home or abroad.

Image courtesy of Shutterstock.


Read more [Inside Facebook]

Adi Soffer Teeni Joins Facebook As GM, Israel

Facebook has a new general manager for Israel, as The Jerusalem Post reported that Adi Soffer Teeni, chairman of English grammar and spelling tool Ginger, will assume the post at the social network’s office in Ramat Gan.

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New Career Opportunities Daily: The best jobs in media.


Read more [All Facebook]

Facebook Testing ‘Show Unread Stories’ Feature?

Facebook appears to be testing a way to appease users who feel that they are missing stories from friends in their News Feeds.

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Read more [All Facebook]

Facebook Revamps Events Pages, Too

Why stop at the News Feed and pages for desktop? Facebook also pointed its redesign wand at events pages.

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New Career Opportunities Daily: The best jobs in media.


Read more [All Facebook]

Izea Opens Doors To Sponsorship Marketplace

Social-sponsorship outfit Izea announced the debut of its Sponsorship Marketplace Monday, saying that the real-time marketplace will allow brands and creators of sponsored content to team up on social networks including Facebook, Twitter, Instagram, Tumblr, YouTube, and LinkedIn.

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New Career Opportunities Daily: The best jobs in media.


Read more [All Facebook]

Facebook analyzes how users feel after DST change: More ‘tired’ and ‘sleepy’ but also ‘wonderful’ and ‘great’


Following the recent Daylight Saving Time (DST) change in the US, the Facebook Data Science team decided to analyze how users of the social network reacted after losing an hour... Keep reading →

Read more [The Next Web - Facebook-tagged]

Facebook Weekly Highlights Brings You NFL Free Agency

Facebook Weekly Highlights features photos and videos posted to the social network by celebrities and athletes. This week’s edition featured this photo of National Football League free agents Chicago Bears Defensive Tackle Henry Melton, Minnesota Vikings Defensive End Jared Allen, and Green Bay Packers Tight End Jermichael Finley.

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New Career Opportunities Daily: The best jobs in media.


Read more [All Facebook]

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