Post by Toby Beresford of Nudge Couple of new phrases we’ve been using in Nudge to explain how brands should be using social media. Firstly social media offers the chance of higher engagement “warm traffic” - users “warm up” on a social app and when taken to another property like a  website are much warmer customers and more likely to convert, i.e. signing up to an online newsletter.

Developing the next hot application for Facebook, OpenSocial or other Social networking platforms? Designing and architecting your application to be able to serve millions of users?

So if you are a Facebook developer and you want to deploy in a scaleable low cost manner, where do you go to ? 1. The moon 2. Tescos 3.