Andy is the MD and co-founder of enteraction, a wholly owned subsidiary of the etv media group. He built the business to help brands, broadcasters and media owners capitalise on the fast-growing social gaming market. Andy joined the etv media group from web services agency, Lightmaker, where he held the position of UK Managing Director and led major client acquisitions including projects for Sony, Innocent Drinks, Café Direct, Manchester United, Ikea, David Beckham and Adobe.