Facebook Developer Garage London May 2011

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Wednesday, May 18, 2011 - 6:30pm - 9:30pm

We're pleased to announce our next regular event, taking place on Wednesday 18th May, at our regular venue in the Freemasons' Hall (close to Holborn, Covent Garden, Tottenham Court Road and Temple stations).

This month's theme is measurement and analytics, and we have talks from David Kramaley from Sharkius Games giving their experiences with Facebook Insights and comparing to their own internal analytics, Heather Stark from Kinran talking about 'understanding your elephant', Aaron Huang from Kontagent on the 'seven deadly social game metrics', Pierre Santamaria from Weka Entertainment on big games versus big data, and Simon Cross who is Platform Partner Engineer for Facebook outside of north America, will discuss their tools for measuring success, and if there's time also run a Q&A session for all Platform related queries you may have.

As usual there will be Iskandar Najmuddin, Technical Director at Syncapse (formerly Nudge) briefing us on the latest platform updates, Dave Nattriss, freelance developer and FDGL secretary and webmaster, running down what's hot on Facebook, and an introduction with Facebook product updates from Geoff Hughes, FDGL's treasurer (stepping in for Todd for this month only).

Our events sell out each time within days, so be quick to buy your ticket(s). We'll have beer, wine, juice and pizza, possibly some Facebook swag, and will go for after-drinks in a nearby pub/bar.

Tickets are available at http://fdglmay2011-websiteeventdescription.eventbrite.com - you must buy in advance to guarantee entry on the night. Earlybird tickets are available until Friday before the event, subject to quota.

As always we are grateful for the sponsorship of our events - thanks to our regular sponsors Facebook, Accel Partners, Gamaroff Digital, IC tomorrow, Adknowledge, Syncapse, Conversocial, Logicode and Joyent, and our media partner Newspepper. If your organisation is interested in sponsoring us, please e-mail for more information.

Audience capacity: 
220 people

Freemasons' Hall - Lodge Room 1

Lodge Room 1, Freemasons' Hall
60 Great Queen Street
London City of
Postal Code:
United Kingdom

Freemasons’ Hall is the headquarters of the United Grand Lodge of England and the principal meeting place for Masonic Lodges in London. Grand Lodge has been in Great Queen Street since 1775, the present Hall being the third building on the site.

Built between 1927–1932 as a memorial to the Freemasons who died in the First World War, it is one of the finest Art Deco buildings in England, and is now Grade II* listed internally and externally. In addition to the Grand Temple (seating 1700) there are 21 Lodge Rooms, a Library and Museum, Board and Committee Rooms and administrative offices. The building is fully open to the public.

Lodge Room 1 can be found by following the main central corridor from the main reception until the end, and it is on the left past the lifts.

Video report: 

Geoff Hughes

Geoff Hughes outdoor

Geoff is our Treasurer. He's responsible for financing each of our events, which would not be possible without the long term support of our awesome sponsors. Geoff joined the committee in October 2007 shortly after the Facebook Platform was launched. He designed and created the first eCommerce application on Facebook and has advised some of the world's biggest brands on their approach to social commerce, a.k.a. 'f-commerce'. He trades as SocialMediaGuy.co.uk.

He tweets as and can be reached at .


What's Hot On Facebook - 18/05/2011

Dave Nattriss

Big Games vs Big Data

Pierre Santamaria

Facebook Q&As - 18/05/2011

Simon Cross


Facebook f logo

Facebook's mission is to give people the power to share and make the world more open and connected. Millions of people use Facebook every day to keep up with friends, upload an unlimited number of photos, share links and videos, and learn more about the people they meet. Read our blog at

Accel Partners

Accel Partners logo

Founded in 1983, Accel Partners has a long history of excellence and innovation in venture capital, and is dedicated to partnering with outstanding entrepreneurs and management teams to build world-class businesses. Accel today invests globally using dedicated teams and market-specific strategies for local geographies, with offices in Palo Alto, California, London, UK, New Delhi and Bangalore, India as well as in China via the IDG-Accel Partnership.

With over $6 billion under management, Accel has helped entrepreneurs build over 300 successful companies, many of which have defined their categories, including Actuate, Acopia, AdMob, Agile Software, Alfresco, AMCC, Arrowpoint, Atlassian, BBN, Brightcove, Check24, ComScore, Etsy, Facebook, Foundry Networks, Gameforge, GlamMedia, Groupon, Imperva, Infinera, Interwoven, IronPlanet, JBoss, Kayak, Macromedia, Maven Networks, metroPCS, NextG Networks, Polycom/PictureTel, Playfish, Portal Software, QlikTech, Rapt, Real Networks, Redback Networks, Responsys, Riverbed, Rovio, SupportSoft, UUNet, Veritas, Walmart.com, Webroot, Wily Technology, XenSource and Zimbra.

Gamaroff Digital

Gameroff Digital logo

Gamaroff Digital is a growing social media and digital agency located in Camden, London. We have been acknowledged by Facebook in their Preferred Developer Consultant Program so are perfectly placed to deliver cutting edge projects for our clients. We develop and produce cutting edge social media and viral marketing campaigns for the biggest brands such as Vodafone, Guinness, Lucozade, Cadburys, Sprite, Carlsberg and more.

IC tomorrow

IC tomorrow logo on white

IC tomorrow, a Technology Strategy Board programme, unites content owners and application developers – for example, businesses with a new service, new business mode; or new way of developing hardware or software technology, to trial ideas with a group of consumers.


Adknowledge logo

AdknowledgeInc is a US based ad-targeting specialist. After acquiring Super Rewards in June 2009, Adknowledge has become one of the largest monetisation platforms for Social Apps & MMOG’s in the world, serving over 15BN display ads a month, generating more than $150m a year for Social publishers worldwide.


Syncapse logo

Syncapse is a full-service technology partner. We help companies build, manage and measure customer relationships through the use of cutting-edge social media technology. Syncapse recently acquired London-based Nudge Social Media.


Conversocial logo

Conversocial is a SaaS company that helps businesses manage the increasing volume of two-way communication going through social platforms like Facebook and Twitter. Through in-depth engagement analytics and comprehensive comment management tools, Conversocial enables effective marketing distribution, moderation and customer support.


Logicode logo

Our experienced team specialises in delivering creative marketing campaigns for Social Media, Mobile and the Web.


Joyent logo

Joyent has teamed up with Facebook to offer Facebook Developers a limited number of free accounts on the Joyent cloud with one (1) year of free hosting! Now you can focus on creating the next killer app instead of dealing with infrastructure and scalability issues. Just code your app and deploy. It’s that easy!


Newspepper logo

Video services at our events are provided by Newspepper.com. Newspepper is a global platform for students and graduates in media to get work experience, ensuring our clients receive high quality, low cost media services.

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